2021), gift cards (up by 7x), books (up by 7x), video games (up by 6x), and baby/toddler products (up by 6x). On Cyber Monday, online spend was driven by categories including toys (sales up by nearly 11x pre-season levels in Sept. 31) to hit $207B at 10 percent YoY growth - a new record.

The season has smoothed out considerably, with e-commerce becoming a more ubiquitous daily activity. In 2020, only 9 days topped $3B at this point. It means that 22 days have now exceeded $3B in online spend, a new milestone. 29), consumers have already spent $109.8B online, growing significantly at 11.9 percent over last year. It spread out e-commerce spending across the months of October and November, putting us on track for a season that still will break online shopping records.” “This was further fueled by growing awareness of supply chain challenges and product availability. “With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday,” said Taylor Schreiner, director, Adobe Digital Insights. In the peak hour (11pm-12am ET / 8pm-9pm PT on the west coast), consumers spent $12 million every minute.Ĭyber Week (from Thanksgiving Day through Cyber Monday) has now driven a total of $33.9B in online spend, down 1.4 percent YoY, as Black Friday dipped 1.3 percent YoY at $8.9B vs $9B (2020) and Thanksgiving Day stayed flat at $5.1B. Although it is about $100 million shy of what shoppers spent last year ($10.8B), it still remains the biggest online shopping day of the year. retail sites, 100 million SKUs, and 18 product categories - more than any other technology company or research organization.Ĭonsumers spent a total of $10.7B on Cyber Monday, which is down 1.4 percent YoY. Based on Adobe Analytics data, the analysis covers over one trillion visits to U.S. e-commerce by analyzing direct consumer transactions online. As part of the Adobe Digital Economy Index, Adobe provides a comprehensive view into U.S.

Adobe: Consumers spent $10.7 billion on Cyber Monday, $109.8 billion so far this holiday seasonĪdobe today released the final online shopping figures for Cyber Monday and Cyber Week 2021.

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